Verified from career page · Posted 1mo ago

Animore

Senior Strategic Communications Lead (F/M/D)

Animore · Marketing

Munich

Lead / Manager

Marketing

Last seen 2h ago

Posted
1mo ago

Posted on 19 August 2026

Workplace
On-site

Work model: On-site

Salary
Not disclosed

Salary range not shared by the company

Visa sponsorship
Not specified

Visa sponsorship details unknown

The Opportunity

As Senior Strategic Communications Manager, you'll play a key role in shaping how the world sees and talks about our company. This is first and foremost a communications and PR role — you'll help bring our narrative to life, own our day-to-day media presence, and make sure journalists, analysts, and industry voices are telling our story accurately and compellingly.

You'll be our first and only dedicated communications person, working directly with the founders to build our external visibility, thought leadership, and earned media presence from the ground up.

Your Responsibilities

Own day-to-day PR and communications execution, including media relations, crisis communications, executive thought leadership, and brand narrative, in close partnership with the founders

Build and maintain strong relationships with key journalists, editors, and analysts across tech, robotics, and AI media, acting as our primary point of contact for press

Define and execute a 12-month marketing and communications roadmap in close partnership with the founders, keeping it aligned with the company's longer-term vision

Act as a hands-on communications advisor to the founders on brand positioning, media sentiment, and competitor narrative

Shape internal communications to help keep our brand voice consistent and strong across all channels

Own the communications budget with a clear focus on earned media ROI and measurable brand visibility

Navigate high-stakes communications moments, including funding announcements, product launches, and expansion into new global markets, with clarity and confidence

Identify where external support (agencies, freelancers, or future hires) can extend your impact as the company and function grow

10+ years of experience in PR & Communications, with significant time spent in media-facing roles

An existing, active network of relationships with tech, robotics, AI, or deep-tech media

Proven track record of securing high-impact media coverage and shaping brand narrative in competitive or emerging technology categories

Comfortable operating as a sole contributor and owning the communications function end-to-end, with the ambition to grow it (and a team) over time

Strong strategic thinking with the ability to translate long-term vision into executable communications plans

Experience handling complex or high-stakes brand perception challenges, including crisis communications

Excellent cross-functional collaboration skills, with the ability to align founders, product, and commercial teams around a unified message

Experience supporting category creation, brand repositioning, or launching an emerging technology to a mainstream audience

Competitive compensation package

Various employee subsidies and perks, including public transportation and Wellpass

Work with a world-class team in a flat hierarchy, with direct collaboration alongside the founders and engineering team

Fast growth potential in a rapidly evolving company and industry

International office environment with English as the official working language

Recruiting Process

Your recruiting partner for this role is Madhulika (she/her). You can expect a screening call and up to 4 rounds of interviews including a business case study and an onsite visit to our office in Munich to meet with the team.

We hire across backgrounds, identities, and experiences, and we are committed to a workplace where everyone belongs. Discrimination has no place here.

If you need any accommodations during the recruiting process, just reach out to your recruiting partner.

About Animore

Animore builds AI-powered veterinary diagnostics software, engineering in Germany. An early-stage company automating clinical workflows for veterinary practices.

Apply at Animore

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