Product Marketing Manager, AI & Automation New

TOPdesk has spent 30 years helping service teams work better - starting in IT service management and growing into enterprise service management, raising an investment of approximately €200 million from investment firm CVC Growth Funds along the way. We're now entering a new phase: rebuilding our product, launching innovative features that embed AI, and telling one, bigger platform story. This role owns the story that turns our AI and automation capabilities into something customers understand, trust, and buy.

About the role

You will own product marketing for AI & Automation at TOPdesk: positioning, messaging, and go-to-market for our virtual support agent, operator copilot, agents, and other capabilities Product is currently working on. You will work as an individual contributor reporting into the Director of Product and Customer Marketing, and partner closely with Product, Sales, and the wider marketing team. You make sure AI is part of one coherent TOPdesk story, not a separate one.

This is a fast-moving area where the story is still being written. You will have real ownership, direct access to Product, and room to set the standard for how we talk about AI.

Responsibilities

Define positioning and messaging for AI & Automation, grounded in customer problems and outcomes

Translate product capabilities (agents, automation, knowledge) into language that IT leaders and service managers understand

Lead go-to-market for AI launches: launch briefs, messaging, demos, and enablement, working with Product, Sales, and Marketing

Partner with Product early to understand what is being built, what it does well, and what it does not, so our claims are credible and we build trust with customers

Work with the PMM team so AI is woven into the platform narrative and each release supports the bigger story

Equip Sales and Customer Success with what they need to handle AI conversations, including objections around trust, accuracy, security, and ROI

Track the AI and agents landscape, including competitors, analysts, and customer expectations, and turn it into clear points of view

Gather real signal from early customers, pilots, win/loss, and analyst feedback, and use it to sharpen the story

Work with Analyst Relations and Customer Marketing to build proof: customer stories, metrics, and references

Qualifications

Product marketing experience in B2B SaaS, typically 4+ years, with ownership of positioning and go-to-market for a product or feature area, not only launch execution

The ability to understand technical topics and explain them simply. You do not need to be an engineer, but you are curious enough to learn how AI, agents, and data actually work

A critical eye for AI claims: you can separate real capability from hype, and you care about being credible with technical and skeptical buyers

Experience partnering closely with Product and enabling a sales team

Comfort with ambiguity, since roadmaps and the market shift quickly, and the judgement to decide what matters most

Strong written communication and the ability to influence without authority

Nice to have

Experience with AI, automation, or data products; ITSM/ESM or service management background.

What we offer you

Competitive base salary starting at £61k and profit share scheme

Hybrid, flexible working and healthy work-life balance

Learning budget equivalent to 10% of your basic salary

Generous pension scheme with company contributions up to 8%

Enhanced maternity & paternity leave

Private health insurance options

Cycle-to-work scheme and techscheme

15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days

26 days of paid annual leave (plus public holidays) and your birthday off!

Employee Assistance Program for you and your family

Unlimited career support