VMware, Omnissa & Citrix Specialist Sales

Why SoftwareOne?

SoftwareOne is a global provider of software and cloud solutions. With a presence in over 70 countries and more than 12,000 professionals, we help organizations optimize software investments, modernize applications, and unlock the value of cloud, data, and AI.

Our people are at the core of everything we do. We enable collaboration across borders, continuous learning, and opportunities to grow in a fast-evolving technology landscape. Whether your focus is on technology, customer success, or business operations, your ideas matter, and your contributions make a difference.

Join a global team where you can build your skills, work with leading technologies, and make a real impact for our customers.

The role

Do you thrive at the intersection of Digital Workspace technology and commercial success, turning VMware, Omnissa, and Citrix opportunities into strategic customer outcomes?

Are you motivated by owning opportunities end-to-end, influencing executive stakeholders, and helping customers modernize their hybrid workplace environments?

Practical Information

Location: London, United Kingdom | Work Arrangement: Hybrid | Contract type: Full-time | Reports to: Multivendor Team Lead | Visa Requirements: Valid Visa for UK | Language Requirements: Fluent/professional English, written and verbal

As our new VMware, Omnissa & Citrix Specialist Sales, you will drive revenue growth, build pipeline, and help customers succeed across our Digital Workspace, End User Computing (EUC), Virtualization, and Hybrid Workplace portfolio. Acting as a trusted advisor and subject matter expert, you will work closely with Account Managers, Services teams, Alliances, and key vendors to identify opportunities, shape customer-centric solutions, and deliver measurable business outcomes.

Combining strong commercial acumen with deep VMware, Omnissa, and Citrix expertise, you will help customers modernize their digital workplace, enhance employee experience, strengthen security, and optimize IT operations. This role expands on a traditional presales profile with a stronger focus on business development, opportunity ownership, strategic customer engagement, and vendor collaboration.

Key responsibilities

Business Development & Pipeline Growth Generate, qualify, and grow VMware, Omnissa, and Citrix opportunities across existing and new customers, building a strong pipeline aligned with regional and vendor goals.

Lead customer discussions on Digital Workspace, DEX, VDI, Application Delivery, Secure Hybrid Work, and Cloud Transformation, identifying modernization, migration, renewal, and expansion opportunities.

Customer Advisory & Solution Selling Act as a trusted advisor, translating business challenges into VMware, Omnissa, and Citrix solution strategies that deliver measurable business outcomes.

Build compelling business cases around ROI, cost optimization, security, and productivity, while positioning SoftwareOne services, managed services, adoption, optimization, and licensing opportunities.

Vendor & Alliance Engagement Develop strong relationships with VMware by Broadcom, Omnissa, and Citrix teams, driving joint account planning and customer engagement.

Maximize vendor programs, incentives, and funding opportunities while staying current on licensing, market trends, and strategic developments.

Sales Leadership & Deal Support Lead opportunity strategy, account planning, and solution positioning for complex customer engagements and commercial negotiations.

Drive competitive displacement opportunities and optimize margin and deal profitability through effective pricing, incentives, and deal registration management.

Market Development & Enablement Serve as the VMware, Omnissa, and Citrix subject matter expert, delivering enablement sessions, workshops, and thought leadership.

Develop sales assets, success stories, and solution playbooks, while representing SoftwareOne at customer, vendor, and industry events.

What we need to see from you

Deep expertise in Digital Workspace and EUC technologies, including Omnissa Workspace ONE & Horizon, Citrix Virtual Apps & Desktops, DaaS and NetScaler, VMware vSphere, Cloud Foundation (VCF), NSX, Aria, and Digital Employee Experience (DEX)

Ability to position and articulate the value of VMware, Omnissa, Citrix, and SoftwareOne solutions across technical, operational, and business audiences

Proven success in pipeline generation, opportunity qualification, renewal and expansion management, and complex enterprise deal negotiations.

Strong executive stakeholder engagement and business value selling skills, with the ability to align technology investments to measurable business outcomes

Experience leading digital workspace, EUC, and hybrid workplace transformation initiatives in enterprise environments

Strong understanding of cost optimization, licensing efficiency, application modernization, security, and compliance

Track record of improving employee productivity, digital employee experience, and end-user satisfaction

What we offer 

Our company benefits vary based on your location, but always include: 

Global company culture: We defined our 6 core values through our company culture (https://www.softwareone.com/en/our-story/our-values)

A mentor who supports your successful start and is at your side with advice and action

President’s Club: Recognition awarded by leadership and your peers

Flexible work: Do great work from anywhere but also visit local office to deliver excellence in team relationship

Lifelong education: A variety of training and development opportunities

Hire to Grow: We optimize our internal structures and feedback culture constantly to be your Employer of Choice, today and in future

Job Function

Sales

Accommodations

SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at reasonable.accommodations@softwareone.com.

Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.

At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.