Senior CRM Manager (m/f/d)

At SIXT, we are rethinking how CRM works from the ground up — moving from manually operated campaigns toward an AI-powered agent network that handles segmentation, content, personalization, and orchestration autonomously. We are at the beginning of this journey, and we are looking for people who want to help build it. As (Senior) CRM Manager based in Lisbon, you will be part of a CRM team split between Lisbon and Munich and carry two distinct ownerships: you help build and evolve the agent infrastructure that powers CRM across the entire team, and you own the strategy and commercial results for a specific customer segment or goal. This is a role for someone who understands customers and numbers deeply, and who has the operational curiosity and AI drive to turn that understanding into systems that work without you in the loop. Sound like your kind of challenge? Join Team Orange.

YOUR ROLE AT SIXT

You own a customer lifecycle stage (e.g. first-time customers) or a strategic CRM goal (e.g. app adoption) end-to-end — setting the strategy, defining the segment approach, and being fully accountable for its commercial results

You analyze customer behavior to identify when to reach out, through which channel, and with what message — grounding every decision in data and validating it through A/B testing

You contribute to building the AI agent network that powers CRM operations across the team — designing the logic for segmentation, content generation, personalization, and orchestration so the system runs and improves autonomously

You identify manual processes, understand their dependencies, and replace them with agents — the goal is a CRM operation where human effort goes into strategy, not execution

You collaborate with CRM colleagues owning other strategic initiatives to identify synergies and ensure communication feels coherent across the full customer journey

You work with Tech, Analytics, and Product to enrich the CRM data catalogue — better segmentation signals, richer personalization inputs, fewer blind spots

YOUR SKILLS MATTER

Experience You bring 3+ years in CRM, lifecycle marketing, or marketing strategy - ideally from a mobility, airline, or travel and hospitality company — and you can point to measurable outcomes you personally drove

Customer & Analytical Understanding You read data to understand people, not just report numbers. You have a strong grasp of retention metrics — churn rate, CLV, engagement — and can trace them back to customer behavior and business impact

Operational Curiosity You are drawn to understanding how things actually work beneath the surface — where data originates, how audience logic is constructed, what creates friction in the process — and you use that understanding to build better, faster, more autonomous systems

AI Problem-Solving & Innovative Thinking You actively use AI coding and automation tools such as Claude Code to build real things — agents, pipelines, tooling — not just to speed up existing tasks but to replace them entirely with smarter systems. You think beyond the obvious solution and bring creative, unconventional ideas to the problems you take on

Bias for Action You value speed over perfection. You start from an MVP, ship, measure, and iterate. You are energized by ambiguity and always looking for the next problem before being asked

WHAT WE OFFER

The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same

Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office

Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best

AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve

Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge

Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day

Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!