Senior Digital Marketing Specialist

Job Description & Summary

We’re seeking a Senior Digital Marketing Specialist to join our dynamic Marketing & Communications team at PwC Lithuania. If you thrive in a fast-paced, creative environment and are passionate about digital marketing, design, and driving online engagement, we want to hear from you!

In this role, you will:

Design Creation: Create engaging, on-brand visual assets (static and dynamic) for a range of platforms and purposes, including websites, social media, email marketing, posters, presentations, and other digital and print materials.

Daily Social Media Management: Manage the company’s social media presence across various platforms, such as LinkedIn, Facebook, Instagram, and others; develop a social media calendar; generate content ideas; create visual assets (static and dynamic); write post copy; publish content; and monitor performance and engagement analytics.

Email Marketing Management: Manage email campaigns by creating and segmenting audience lists, preparing and sending targeted communications through several of the company’s email marketing platforms, and monitoring campaign performance and analytics.

Daily Web Management: Manage and maintain website content by creating, updating, editing, and removing pages and information; uploading assets; ensuring alignment with brand guidelines; and monitoring basic web performance and analytics.

Digital Advertising Management: Create and manage paid advertising campaigns across Facebook, Instagram, LinkedIn, Google Ads, and other platforms. Together with the team, analyse and optimise ads to ensure they meet performance targets.

Collaboration: Work closely with the entire M&C team and other departments to align design and digital marketing efforts with broader business strategies.

You are our perfect candidate if you have:

At least 3 years of proven experience in design and digital marketing

Proficiency in design tools (Adobe Creative Suite, Canva, etc.) for creating visually compelling content

Experience with web content management systems (e.g., WordPress, Shopify, or others)

Good knowledge of and hands-on experience with digital platforms (Meta Ads, Google Ads, LinkedIn Ads, email marketing tools, etc.)

Excellent written and verbal communication skills in Lithuanian and English

Ability to work independently and manage multiple projects in a fast-paced environment

A creative, detail-oriented, and proactive approach to problem-solving

Strong analytical skills and the ability to interpret data to inform decision-making

Skills considered a bonus:

Experience in SEO and/or SEM

Passion for photography and/or video creation

Our offer:

The monthly gross base salary for this position ranges from EUR 2600 to EUR 3000. Actual compensation depends on the candidate’s qualifications and skills.

Benefits:

Private health insurance

Competence development and certifications

Great office location in the city centre, equipped with everything you need for a short break at work and fresh snacks at all times

Pet-friendly office

Company events, including regular internal events and quarterly team-building activities

Flexible work-from-home policy, workations, and trust days for self-care

Enhanced employer sickness pay benefit

Coach and Buddy programme for seamless onboarding and meaningful career development

Wellbeing initiatives, psychological support

A choice of additional benefits, including additional pension contributions, compensation for home office equipment, a parking space near the office, a budget for personal development training, and a budget for the MELP platform

If you have any questions, please do not hesitate to contact us via email lt_join@pwc.com