Senior Director, Demand Generation - Europe North

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The Senior Director of Demand Gen for North Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the Nordic countries. This individual is the primary marketing business partner to the North Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities.

Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goals

Lead a team of marketers + BDR Director & BD team covering Net New, Install Base, Channel, and ABM motions

Co-define quarterly territory plans with sales leadership; present marketing ROI in CRO QBRs

Oversee IFS Connect events, partner marketing programmes, and ABM/AI campaign execution

Manage regional marketing budget with full accountability

10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS

Proven track record of delivering significant pipeline growth across multiple European markets

Strong experience in both net new acquisition and install base marketing

Deep understanding of complex sales cycles and enterprise buying groups

Regional Expertise

Experience operating across Northern Europe

Ability to navigate regional differences in marketing execution, channels, and buyer behaviour

Industry Experience in one or more of the following sectors:

Manufacturing

Energy, Utilities & Resources

Transportation

Construction & Engineering

Telecommunication

Skills & Competencies

Strategic thinker with strong execution discipline

Highly data-driven with strong analytical skills

Expertise in ABM, digital demand generation, and integrated campaign planning

Strong stakeholder management and influencing skills

Comfortable working in a fast-paced, high-growth environment

Key Success Metrics

Pipeline generation (net new and install base)

Marketing-sourced and influenced revenue

Campaign ROI and efficiency

Sales alignment and satisfaction